“This combination of the internal, intangible emotional jour- ney and the practical skill of making music—the “heartwork and headwork,” as Rubin calls it—is how he’s sustained his craft across genres for so many decades. He taps into something far beyond the type of music or production style, and instead connects to the artist through a first-principle truth: that their greatest work can only come from manifesting and sharing a reflection of their true purpose.” PurposeExpertBrandConsultantAlan PhilipsAge Of IdeasKanyeRick Rubin Book:The Age of Ideas: Unlock Your Creative Potential Source: The Age of Ideas: Unlock Your Creative Potential
“Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real.” CreativityMarketingBrandingExpertNikeConsultantAlan PhilipsAge Of IdeasKanye Book:The Age of Ideas: Unlock Your Creative Potential Source: The Age of Ideas: Unlock Your Creative Potential