“So, what is it that Rubin does? How has he helped artists make their best music for nearly forty years across such disparate genres and styles? The secret seems to be rooted in self-discovery. As Natalie Maines of the Dixie Chicks put it, the legendary pro- ducer “has the ability and the patience to let music be discovered, not manufactured.” In other words, to use our terminology, Rubin understands that magic needs to come from within.” Self DiscoveryExpertConsultantAlan PhilipsAge Of IdeasRick Rubin Book:The Age of Ideas: Unlock Your Creative Potential Source: The Age of Ideas: Unlock Your Creative Potential
“This combination of the internal, intangible emotional jour- ney and the practical skill of making music—the “heartwork and headwork,” as Rubin calls it—is how he’s sustained his craft across genres for so many decades. He taps into something far beyond the type of music or production style, and instead connects to the artist through a first-principle truth: that their greatest work can only come from manifesting and sharing a reflection of their true purpose.” PurposeExpertBrandConsultantAlan PhilipsAge Of IdeasKanyeRick Rubin Book:The Age of Ideas: Unlock Your Creative Potential Source: The Age of Ideas: Unlock Your Creative Potential