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The Big Story: According To The Bible

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Jon Lessor

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“Can subliminal advertising be seen as a form of libertarian paternalism? After all, it steers people’s choices, but it does not make their decisions for them. So do we embrace subliminal advertising—so long as it is in the interest of desirable ends? [C]ompare subliminal advertising to something just as cunning. If you want people to lose weight, one effective strategy is to put mirrors in the cafeteria. When people see themselves in the mirror, they may eat less if they are chubby. Is this okay? And if mirrors are acceptable, what about mirrors that are intentionally unflattering? Are such mirrors an acceptable strategy in the cafeteria? If so, what should we think about flattering mirrors in a fast food restaurant?”

“The practice: mindful awareness of thoughts. What is the end goal: To be an Equanimous wise old man. What is the goal in this moment: To be an Equanimous young man. The journey is the goal- and the journey is lived each moment. Each moment is practice. Cyclical. Changing.”