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All T Quotes

“Truth as a cultural ideal has functioned as an opiate, perhaps the only serious opiate of the modern world. Karl Marx said that religion was the opiate of the masses. Raymond Aron retorted that Marxist ideas were in turn the opiate of the intellectuals. There is perspicacity in both these polemical thrusts. But is perspicacity truth? I wish to suggest that perhaps truth has been the real opiate, of both the masses and the intellectuals.”

“Truth as a living power that takes possession of the internal being of a human and actually rescues him from false self-assertion is termed Love. Love as the actual abrogation of egoism is the real justification and salvation of individuality. Love is greater than rational consciousness, yet without the latter it could not act as an internal saving power, elevating and not abrogating individuality. Only thanks to a rational consciousness (or, what is the same thing, a consciousness of the truth) can a human being discriminate his very self, i.e., his true individuality, from his egoism, and therefore sacrifice this egoism, and surrender himself to love. In doing so he finds not merely a living, but also a life-giving power, and does not forfeit his individual being together with his egoism, but on the contrary makes it eternal.”

“Truth be told, nobody thought Dell’s direct business model would work, at least back in the early 90s. As Bill Sharpe, head of the advertising agency that held the Dell Canada account from 1996 to 2006, told me, “I had a business partner in California who said, we have a client, Dell. It sells computers over the phone, and ships them to you. I said, ‘There’s no way, who’s gonna buy a computer over the phone? They’re complicated.”

“Truth be told, the reality show itself quickly degenerated into a televisual soap opera that was not that different than old variety shows made for large audiences. And its audience was amplified at the usual rate of competing media, which leads to the self- propagation of the show via a prophetic method: self-fulfilling prophecy. In the end, the ratings for the show play part of the spiral and return cycle of the advertising flame. But all of this is of little interest. It is only the original idea which has any value: submitting a group to a sensory deprivation experiment ( Which in other times was a form of calculated torture. But are we not in the middle of exploring all the historical forms of torture, served in homeopathic doses, under the guise of mass culture or avant-garde art? This is precisely one of the principle themes of contemporary art.), in order to record the behavior of human molecules within a vacuum - and no doubt with the design of watching them tear each other apart in the artificial promiscuity. We have not yet reached this point, but this existential micro-situation functions as a universal metaphor for the modern being, holed up in his personal loft, which is no longer his physical or mental universe. It is his digital and tactile universe, of Turing’s “spectral body”, of the digital man, captured within the labyrinth of the networks, of man turned into his own (white) mouse.”