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Accounts Quotes

“Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.”

Knows Men Lost Accounts Brilliant Rejection Clients Provoking Avenues Madison Madison Avenue

Author:David Ogilvy

“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.”

Thinking Giving Important Feelings Problem Happens Fighting Energy Attitude Taken Nice Dangerous Waste Accounts Warm Nervous Positive Attitude More Time Permit Clients Dangerous Things

Author:Leo Burnett

“The best way to look at any business is from the standpoint of the clients. So there are these certain basic things that aren't going to change. Companies are going to have needs for equity, debt, advice, FX, and derivatives. Individuals are going to have needs for auto loans, mortgages, something that looks like a deposit account, and the ability to send money to people. Those things aren't going to change.”

People Way Needs Looks Certain Individual Ability Company Advice Accounts Debt Best Way Clients Equity Loan Mortgage Standpoint Deposits Derivatives Basic Things

Author:Jamie Dimon

“The ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."”

Should Wells Book Ends Shows Asks Names Answers Please Accounts Handle Experts Clients Email Presentation Follow Me Hi My Name Is

Author:Simon Sinek

“The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.”

Accepting Economy Perspective Doctors Accounts Patient Advertising Intimate Agency Clients Advertising Agencies

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.”

Thinking Ideas Bigs Economy Creative Accounts Executives I Have Learned Clients Think Big Creative Ideas

Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett