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Achieve Quotes

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“Air forces offered the possibility of striking a the enemy's economic and moral centres without having first to achieve 'the destruction of the enemy's main forces on the battlefield'. Air-power might attain a direct end by indirect means - hopping over opposition instead of overthrowing it.”

“The team you belong to must come ahead of the team you lead: this is putting team results (e.g., organizational needs) ahead of individual agendas (e.g., the team or division you lead, your ego, your need for recognition, your career development, etc.) Confidentiality is respected downward more than it is respected upward. Organizational alignment is a direct result of this hierarchy (if it were the other way around, organizational alignment would be very difficult to achieve).”

“A word about 'plain English.' The phrase certainly shouldn't connote drab and dreary language. Actually, plain English is typically quite interesting to read. It's robust and direct-the opposite of gaudy, pretentious language. You achieve plain English when you use the simplest, most straightforward way of expressing an idea. You can still choose interesting words. But you'll avoid fancy ones that have everyday replacements meaning precisely the same thing.”