“We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.” HumansSocialCausesAudienceIssuesGenerationsConnectionsCharityEnvironmentalCampaignsBrandsThemeComponentsIntegratingCharitableEnvironmental IssuesGeneration Y Author:Amy Jo Martin
“NBC is excited about the investment in WWF Entertainment. The WWF is widely recognized as having created a leading brand and has done a remarkable job gathering large audiences in the coveted male demographics.” DoneJobsAudienceInvestmentMalesEntertainmentExcitedBrandsRemarkableGatheringDemographicsCovetousnessNbcWwf Author:Bob Wright
“Games are advancing in terms of storytelling and trying to create a character, and its a brand new audience for me.” TryingCharacterGamesTermAudienceStorytellingBrandsAdvancingBrand New Author:Kevin Spacey
“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantLittlesFactsProblemLyingFallEasyBitsNaturalLinesDarkAudienceProductsHairReaderLittle BitHumorousBrandsConsumersPerceiveIronyBottlesInherentShelvesNo ProblemWant UShampooSubtextBeauty Products Author:Aaron Belz
“When I started in television, it was brand new. It was the miracle over in the corner of your room. Now the audience has seen every story line. People have heard every joke. They can predict the plot almost before a show starts. That's a hard, sophisticated audience to reach.” PeopleHardStoriesShowsLinesRoomsAudienceHeardTelevisionJokesMiracleCornersBrandsPlotSophisticatedBrand NewYour Room Author:Betty White
“The Who is now a brand, not a band; but it is a brand that is upheld by its audience, not an industry or a cynical moneymaking machine.” AudienceIndustryBandMachinesBrandsCynical Author:Pete Townshend
“When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't even hit the top 10 yet. They go, "Do you think you could do something that people know, because we want you to do a second song, but not two originals, because we don't want to lose the audience, just in case."” PeopleThinkingKnowsWantTwoWantedNightSongLosesCasesAudienceBandOriginalsBrandsBrand NewTop 10Congas Author:Gloria Estefan
“Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a new year.” TryingYearsHumansIdeasChanceWatchesAudienceGroupsSmartConnectionsAssumingBrandsAppealsNew YearNew Ideas Author:Joshua Rogers