“Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.” PeopleWayFeelsShouldBelieveStillsDifferentAudienceMediaProductsHugeLike YouImpactFinancialOne WayVocalFickleFinancial Services Author:Max Levchin
“The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.” WorldAudienceTelevisionProductsHugeElementsPaperAnxietyNewsVoteMarketingWidePsychologicalMagazinesConsumersLandscapeZoneSoftwareCashBootsPassiveTechnologicalBallotsPresent DayElectorateReadershipWeaponryOpportunistPolling Author:J. G. Ballard
“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.” DoeAudienceTelevisionProductsNewsProgramConsumersAdvertisers Book:And so it goes Source: And so it goes
“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantLittlesFactsProblemLyingFallEasyBitsNaturalLinesDarkAudienceProductsHairReaderLittle BitHumorousBrandsConsumersPerceiveIronyBottlesInherentShelvesNo ProblemWant UShampooSubtextBeauty Products Author:Aaron Belz
“Just as a salesperson is never extreme or original or overdressed, so the TV retailers never do anything to distract their audiences from the real product, the commercial.” RealAudienceTelevisionTvsProductsOriginalsExtremesAdvertisingSalespersonRetailers Book:Mind Over Media: Essays on Film and Television Source: Mind Over Media: Essays on Film and Television
“I want the best product for my audience, and if I don't care 100%, who will? It's my name, my likeness that goes out there.” IfsWantCareNamesAudienceProductsDon't CareI Don't Care Author:Barbra Streisand
“You just have to do the thing that you feel is true to your vision, and then the audience will make the decision. But as soon as you feel like you're creating a product to just cater to what you think they want, it never works. It always feels phony. And the audience can tell immediately.” ThinkingWantFeelsDecisionVisionAudienceProductsLike YouCreatingWorking ItPhony Author:Rob Zombie
“You make a movie to entertain audiences. That's why you make a movie. The product sales is because people love the characters, and to me, that is a testament to how our movie has become so ingrained in family's homes all around the world and that's why I make movies.” PeopleWorldCharacterHomeAudienceProductsAround The WorldTestament Author:John Lasseter
“If Hollywood is the global producer for [media] products all around the world, that's of concern. If all audiences around the world know of America is what they see from Hollywood, then we're in trouble.” IfsKnowsWorldAmericaAudienceTroubleMediaProductsConcernHollywoodProducersAround The World Author:Arthur Dong
“There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.” PeopleTryingSelfAudienceCreativeFashionProductsMessagesBridgesDesignerIlliterateSelf Indulgent Author:Ivan Chermayeff
“It's difficult to get an audience to want to keep up with you, stay present tense. But there's never been a big lag in my career between product. I've constantly tried to pull my audience up into what I'm doing present tense, and they've been usually happy to go there with me.” WantBigsDifficultCareersAudienceProductsTenseLagPresent Tense Author:Kenny Loggins
“Audiences, as they get smaller, can intensify their relationship with the product, and so can the creative relationship with the people that you are serving. The good news is that, the more shows there are, the less the conglomerates have to gain by breaking the will of each individual creative.” PeopleShowsIndividualAudienceCreativeProductsNewsGainsServingGood News Author:Dan Harmon