“Along the way I have been able to choose some themes which ask questions - not necessarily force a message on anyone, but at least invite the audience to question things: jury service, dignity in dying, Ireland - and not least because they force me to ask myself questions. Where do I stand?” WayHas BeensAbleAsksForceAudienceDyingMessagesDignityThemeInvitesIrelandJury Author:Julie Walters
“We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.” HumansSocialCausesAudienceIssuesGenerationsConnectionsCharityEnvironmentalCampaignsBrandsThemeComponentsIntegratingCharitableEnvironmental IssuesGeneration Y Author:Amy Jo Martin
“The weirdest thing I've been fascinated with nowadays is the new contemporary country music, which to me sounds like very strange '70s pop, and sometimes like rock music. But some of the themes in there - maybe it's because I know how the songs were written, but it really does sound like it was written by two or three people, with the idea to appeal to the most general audience.” PeopleKnowsDoeTwoIdeasCountrySometimesSongThreeSoundAudienceKnow HowWrittenRocksStrangePopsContemporaryAppealsThemeFascinatedRock Music Author:Ryan Adams
“I hammer on a theme until I'm tired of it and the audience is tired of it.” AudienceTiredThemeHammersI'm Tired Author:Lewis Black
“I'm totally into Taylor Swift. I think she has super-clever lyrics, and I love that she writes her own music. Some of the themes she writes about are stuff I wish was there for me when I was in high school, and I'm so happy she really cares about her female fans. She's not catering to a male audience and is writing music for other girls.” ThinkingWritingCareSchoolGirlWishStuffAudienceFansHigh SchoolFemaleMalesCleverThemeOther GirlWriting MusicCatering Author:Kathleen Hanna
“I think the power of the short film is incredibly underrated. It is way easier to get someone to watch a 15-minute film then a full-length feature. In those 15 minutes you have the opportunity to express your voice as an artist and hopefully connect with your audience. If you are trying to be a first time feature director then a short film that demonstrates you have a grasp on the themes and concepts of the movie you want to direct is a no-brainer. Whether they are collaborators or potential investors, filmmaking is a visual art form so you obviously need visuals to show them!” IfsThinkingWayWantNeedsTryingFirstsArtShowsFilmFormArtistOpportunityVoiceWatchesAudienceMinutesEasierDirectorsConceptsFirst TimeDirectHopefullyFeaturesThemeVisualsLengthInvestorsFilmmakingVisual ArtCollaboratorsUnderratedShort FilmsNo Brainer Author:Nicholas Ozeki
“I wanted to make a film about anorexia. I thought about it for a long time, but then gave up on this idea as I felt that this theme would be so hermetic and closed that it would not reach an audience. However, the plot about the character of Olga and the idea that a body has a lot of different meanings were still present in my mind.” MindLongStillsIdeasDifferentCharacterBodyWould BeWantedFilmFeltAudienceLong TimeThemePlotGave UpAnorexiaDifferent Meanings Author:Malgorzata Szumowska
“I always feel that a viewer has an expectation about every moment of the film and where it's going, so if I act against that, I've created a twist. In fact it becomes a kind of game with the expectations of the viewer. This is the superficial appearance. In the layer beneath there is a hidden theme. The result of each twist is that the judgment of the audience member is challenged.” IfsFeelsKindMomentsFactsFilmGamesResultsAudienceMembersJudgmentExpectationsAppearanceThemeLayersSuperficialViewersTwists Author:Asghar Farhadi