“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.” ThreeNamesInterestingBusinessCompanyCreativityFiveMonthsGeniusComputerLateFruitStuckClockApplesThreatenedGarbageThree MonthsFilingGarbage Cans Author:Steve Jobs
“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” WayBusinessCuttingCostCurrentsCuresAdvertisingApplesBest JobPredicamentsReal JobsApple Inc Book:Motivating Thoughts of Steve Jobs Source: Motivating Thoughts of Steve Jobs
“Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.” MoneyBusinessFantasticApplesSoftwareGoogleToesCompetitorsMotivational Business Author:Bill Gates
“Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?” SuccessBusinessEconomyShareSelf ImprovementBiggerApplesBusiness SuccessBmwPorsche Author:Steve Jobs
“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.” MoneyBusinessIndustryInnovationMaking MoneyApplesFunny BusinessMakin MoneyWalmartDell Author:Steve Jobs
“But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.” ThinkingShouldDifferentRealityUsedBusinessBeatsApplesDrummerSony Author:Steve Jobs
“The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.” MeanProcessBusinessCompanyTechnologyApplesEfficientBest JobReal Jobs Author:Steve Jobs