Best business & brands Quotes | Short & Famous Sayings

Source: Confessions of an advertising man

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

Ifs Business Worry Economy Built Fortune Campaigns Stealing Advertising Brands Agency Good Fortune Irritating Irritated Imitating Advertising Agencies Great Advertising Advertisement Negative

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.”

Feels Firsts Different Business Comfort Mets Discovery Depth Brands Excitement Mature Replaced Spouse

Author:Gary Vaynerchuk

“The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.”

Source: Losing My Virginity: The Autobiography

“Your premium brand had better be delivering something special, or it's not going to get the business.”

Life Success Business Special Educational Brands Branding Personal Branding Delivering Something Special Premium

Author:Warren Buffett

“Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.”

People Made Business Groups Brands Can Not Recycled

Book:Business Stripped Bare: Adventures of a Global Entrepreneur

Source: Business Stripped Bare: Adventures of a Global Entrepreneur

“No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.”

Business Mouths Mediums Advertising Brands Agency Reviews Word Of Mouth

Author:Rochelle B Lazarus

“Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures.”

Knows Way Hard Business Company Majors Embrace Customers Celebrate Thanks Brands Gestures

Author:Paul Walker

“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.”

People Thinking Years Effort Business Company Focus Doors Share Fronts Higher Exercise Currents Brands Productive Odds I Have Learned Clients Front Doors New Business

Author:Rochelle B Lazarus

“Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations.”

Past Views Business Communication Advertising Brands Consumers Isolation Association

Author:Josh Hunt

“There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.”

Ifs Business Brands Consumers Equity No Point Likelihood Retaining Traction

Author:Nick Cooper

“True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.”

People Ifs Want Business Emotional Holy Connections Endure Brands Holy Grail Emotional Relationship

Author:Albert Chmielowski

“The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.”

Want Believe Real Business Pay Lips Customers Dialogue Brands Recognise Lip Service

Author:James Murdoch

“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”

Mean Lying Values Growth Business Elements Unique Direct Profit Valuable Brands Consumers Substitutes Adequate Retailers

Author:Stephen King

“One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.”

Courses Business Products Source Personality Elements Advertising Brands Consistent Strongest Packs Somewhere Else

Author:Stephen King

“You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.”

Helping Courses Business Brands Owners Ritual Specialness

Author:Andrew Doyle

“When you look at a strong brand, you see a promise.”

Looks Strong Business Promise Brands

Author:Jim Mullen

“Your customers are the customers of other brands who occasionally buy you.”

Business Customers Brands

Author:Andrew S. C. Ehrenberg

“The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.”

Business Pay Worry Greater Marketing Loyalty Command Brands Sensitivity Promotion Brand Loyalty

Author:Jim Mullen

“In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.”

Knows Way Persons Facts Given Business Situation Practice Behavior Reputation Brands Surrogates

Author:Jim Mullen

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”

Deals Business Fool Genius Perseverance Brands Damn

Book:The Unpublished David Ogilvy

Source: The Unpublished David Ogilvy

“Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.”

Years Age Courses Social Numbers Business Company Media Changed Social Media Brands Experts Digital Starbucks Digital Age

Author:Howard Schultz

“You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.”

People Trying Years Turns Business Successful Groups Middle Ten Investment Brands Guarantees Being Successful Old Woman Middle Aged

Author:Kevin Lane Keller

“A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.”

Ifs Trying Ends Reason Together Faces Bits Perfect Numbers Business Produce Approach Shots Claims Structure Campaigns Brands Reason Why Description Packs Somewhere Else

Author:Stephen King

“Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies”

Business Company Creative Creation Advantage Function Exciting Marketing Advertising Brands Competitive Advantage

Author:Jim Speros

“Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.”

Knows Trying Hard Goal Business Focus Remains Strategy Brands Consumers Winner Hard Times Consistent Willingness Loyal

Author:Andrew Seth Pringle-Pattison

“There is empirical evidence that leading brands that keep investing during recessions gain share.”

Business Share Evidence Gains Investing Brands Recessions Empirical Evidence

Author:Ken Kaess

“Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily. Planning's job is to help separate the temporary shifts from foundational understanding that underpins overall behaviour.”

Feels Helping Today Jobs Understanding Challenges Business Paint Planning Brands Consumers Description Temporary Behaviour Vivid

Author:James W. Moseley

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