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Quote by Rochelle B Lazarus

“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.”

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Rochelle B Lazarus

Rochelle B. Lazarus, born on September 1, 1947, is a renowned figure in an unknown field. Her life experiences and contributions are not well-documented, but she has a significant influence in the industry. more

“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”

Mean Lying Values Growth Business Elements Unique Direct Profit Valuable Brands Consumers Substitutes Adequate Retailers

Author:Stephen King

“One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.”

Courses Business Products Source Personality Elements Advertising Brands Consistent Strongest Packs Somewhere Else

Author:Stephen King

“You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.”

Helping Courses Business Brands Owners Ritual Specialness

Author:Andrew Doyle

“When you look at a strong brand, you see a promise.”

Looks Strong Business Promise Brands

Author:Jim Mullen

Quote by Rochelle B Lazarus

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