Home / Quotes / Quote by James Murdoch

Quote by James Murdoch

“The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.”

Author

James Murdoch

James Murdoch is a British businessman and media magnate, born on December 13, 1972. He is known for his leadership roles at News Corporation and 21st Century Fox, particularly in the television and film industries. Murdoch's career in the media industry has been marked by a commitment to innovation and expansion, significantly impacting the global media landscape. more

“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”

Mean Lying Values Growth Business Elements Unique Direct Profit Valuable Brands Consumers Substitutes Adequate Retailers

Author:Stephen King

“One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.”

Courses Business Products Source Personality Elements Advertising Brands Consistent Strongest Packs Somewhere Else

Author:Stephen King

“You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.”

Helping Courses Business Brands Owners Ritual Specialness

Author:Andrew Doyle

“When you look at a strong brand, you see a promise.”

Looks Strong Business Promise Brands

Author:Jim Mullen