Quotessence
Home / Quotes / Quote by Nick Cooper

Quote by Nick Cooper

“There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.”

Quote by Nick Cooper

Author

Nick Cooper
Nick Cooper

Nick Cooper, born on May 27, 1968, is a seasoned record producer with extensive experience and remarkable achievements in the music production field. He has made significant contributions to the music industry by producing numerous hit albums for renowned artists. more

You May Also Like

“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”