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Quote by Albert Chmielowski

“True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.”

Quote by Albert Chmielowski

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Albert Chmielowski
Albert Chmielowski

Albert Chmielowski, born on August 20, 1845, and died on December 25, 1916, was a renowned saint known for his charitable work and care for the poor. He came from a wealthy family in Poland but abandoned his wealth to dedicate himself to social service, establishing numerous charitable organizations to assist the poor and homeless. more

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“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”