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Quote by Josh Hunt

“Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations.”

Quote by Josh Hunt

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Josh Hunt

Josh Hunt is an Australian professional Australian Rules Football player, born on March 14, 1982. He plays as a defender in the Australian Football League (AFL) and is known for his exceptional defensive skills and leadership qualities. more

“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”

Mean Lying Values Growth Business Elements Unique Direct Profit Valuable Brands Consumers Substitutes Adequate Retailers

Author:Stephen King

“One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.”

Courses Business Products Source Personality Elements Advertising Brands Consistent Strongest Packs Somewhere Else

Author:Stephen King

“You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.”

Helping Courses Business Brands Owners Ritual Specialness

Author:Andrew Doyle

“When you look at a strong brand, you see a promise.”

Looks Strong Business Promise Brands

Author:Jim Mullen

“Your customers are the customers of other brands who occasionally buy you.”

Business Customers Brands

Author:Andrew S. C. Ehrenberg

“The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.”

Business Pay Worry Greater Marketing Loyalty Command Brands Sensitivity Promotion Brand Loyalty

Author:Jim Mullen

Quote by Josh Hunt

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