“Without the element of uncertainty, the bringing off of even, the greatest business triumph would be dull, routine, and eminently unsatisfying.” Would BeChangeBusinessRiskElementsTriumphUncertaintyDullRoutineInsightful Author:J. Paul Getty
“Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success - along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.” PeopleImportantEndsValuesCultureGamesBusinessVisionElementsCapacityAspectOrganizationStrategyEntrepreneurMarketingCorporationsMy TimeJust OneCollectivesMakeupCeoIbm Author:Lou Gerstner
“Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, "Hey, give us 10,000 yards of shirting."” WantGivingPainBusinessElementsYeahAddAssHeyComplexityFabricYardsBusinessmanExamined Life Author:Yvon Chouinard
“Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.” NeedsIdeasBigsPassionBusinessEmotionCreativeEssentialsElementsSimplicityAdvertisingAgencyBig ThingsBig BusinessAdvertising Business Author:Kevin Roberts
“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.” MeanLyingValuesGrowthBusinessElementsUniqueDirectProfitValuableBrandsConsumersSubstitutesAdequateRetailers Author:Stephen King
“One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.” CoursesBusinessProductsSourcePersonalityElementsAdvertisingBrandsConsistentStrongestPacksSomewhere Else Author:Stephen King
“It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.” SeemsBusinessEconomicElementsLowsAdvertising Author:Calvin Coolidge
“When each of these three elements of vision-concern for excellence, for people and for the wider environment-are present, business is transformed from a tool for making profits into a creative, humane experiment for improving life.” PeopleInspirationalThreeBusinessVisionCreativeEnvironmentElementsConcernToolsExcellenceProfitExperimentsTransformedImprovingHumane Book:Good Business: Leadership, Flow, and the Making of Meaning Source: Good Business: Leadership, Flow, and the Making of Meaning