“Yes, I am optimistic about the environment. If you assume business is exerting the most negative influence on the environment and also has the possibility to impact it positively, there are a bunch of forces that are impacting business that are fundamentally different from the situation 3 or 4 years ago.” IfsYearsDifferentForceBusinessSituationEnvironmentInfluencePossibilityNegativeYears AgoImpactAssumingBunchOptimisticPositivelyNegative Influence Author:Jeffrey Hollender
“I used to think that my job didn't have anything to do with the environment. Then I realized that my job, as well as everyone else's job, impacts the environment in some way. And now advocating for sustainability has become my No. 1 responsibility.” ThinkingWayWellsJobsUsedWorkBusinessResponsibilityEnvironmentImpactI RealizedSustainabilityAdvocating Author:Ray Anderson
“Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.” DoeSocialBusinessCreatingCapableImpactStructureAdvertisingEntitySocial Structure Author:Prince William of Hesse-Kassel