“There is too great a tendency (perhaps encouraged by popular journalism) to deal with the dramatic moments, forgetting that these are not always the most significant moments. ... To find the significant rather than the dramatic features of industrial controversy, of a disagreement in regard to policy on board of directors or between managers, is essential to integrative business policies.” MomentsForgetDealsBusinessPolicyDirectorsEssentialsRegardSignificantTendenciesJournalismManagersFeaturesBoardsDramaticControversyDisagreementBoard Of DirectorsSignificant Moments Book:Mary Parker Follett--prophet of management: a celebration of writings from the 1920s Source: Mary Parker Follett--prophet of management: a celebration of writings from the 1920s
“The significant problems we have cannot be solved at the same level of thinking with which we created them.” ThinkingInspirationalProblemMotivationalSuccessBeliefInspiringLevelsBusinessDignitySignificantSolved ProblemsSame Thinking Author:Albert Einstein
“TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.” NeedsHeartPlayBusinessRolesMediaTvsCreatingSignificantMediumsAdvertising Author:Nigel Walley