“One must eliminate the traditional and cling to the essential.” BusinessEssentialsTraditionTraditional Author:Alice Foote MacDougall
“The traditional model we all grew up with is obsolete.” BusinessGrewGrew UpModelsTraditionalObsolete Author:Jim Stengel
“Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.” TodayBusinessTechnologyMediaTraditionalConsumersEmpoweringNew Technology Author:Jim Stengel
“I question the premise that digital is necessarily the enemy of traditional media. In many ways, it presents us with enormous opportunities.” WayOpportunityBusinessEnemyMediaEnormousTraditionalDigitalPremises Author:Scott McDonald