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Claims Quotes

“Now the cigarette companies claim that they don't do that [ pay to have their product advertised in movies ] anymore, although it certainly makes you wonder a bit when an independent production like "In The Bedroom", you know, seems to focus constantly on Marlboros and almost it turns into a Marlboro ad, whether there was any money exchanged.”

“Maybe one thing that has happened is that the claims of non-partisanship of the mainstream media have been a little bit exploded. Mostly I'd say what, if anything has caused the change, are just the obvious technological changes - proliferation of easier access to getting your opinions out and the proliferation of media.”

“I knowed a man in Paphlagonia who'd swallow a live snake every morning, when he got up. He used to say, he was certain of one thing, that nothing worse would happen to him all day. 'Course they made him eat a bowlful of hairy centipedes before they hung him, so maybe that claim was a bit presumptive.”

“A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.”