“By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.” SocialCompanyMediaProductsConnectionsDeeperValuableSocial MediaInsightCustomersConsumersMemorableProviding Author:Amy Jo Martin
“Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.” TroubleConnectionsCustomersBrandsAssetsCeoIntangible Author:Charlotte Beers
“Business today is more personal than ever. It's about pouring your soul into whatever you create. It's about providing more value than anyone else in the market and focusing on creating strong, honest, and deep connections with your customers.” SoulTodayValuesStrongHonestCreatingConnectionsCustomersYour SoulProvidingPouringDeep Connections Author:Marie Forleo
“Since I begrudgingly started my Instagram account and my social media exposure/connection. I say begrudgingly because I just didn't want to take the plunge, but when I realized it was just a direct connection to our customer and these women, I did it. I like listening to their stories and their feedback.” WantStoriesSocialMediaListeningDirectConnectionsAccountsSocial MediaCustomersI RealizedFeedbackExposureInstagramPlunge Author:Eva Mendes
“Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.” ImportantUseGoalTechnologyEmotionalConnectionsAveragePhonesTrackEducationalCustomersAll TimeAgentsEmotional ConnectionCall Center Author:Tony Hsieh
“Smart phones are re-inventing the connections between companies and their customers.” CompanySmartConnectionsMarketingPhonesCustomersInventing Author:Rich Miner
“Good design allows things to operate more efficiently, smoothly, and comfortably for the user. That's the real source of advantage. Businesses have started to understand this, so good design will become the price of entry. ... Customers appreciate good design. While they can't necessarily point out what specifically makes it good, they know it feels better. There's a visceral connection. They are willing to pay for it, if you give them a great experience.” IfsKnowsGivingFeelsRealPayDesignWillingSourceAdvantageAppreciateConnectionsCustomersUsersFeel BetterEntryVisceralGood DesignGreat Experiences Author:James P Hackett