“On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.” RealBigsNumbersWillingInternetCostLimitsStandingCamerasCompetitionMarketingUnlimitedStanding OutCompetitorsYoutubeFlipBandwidth Author:Mark Cuban
“For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.” YearsI CanJobsCostMarketing Author:Kevin Smith
“Will customers keep supporting the enormous overhead required to sustain ineffectual, unproductive stock picking across an array of thousands of individual funds devoted to every investing 'style' and economic sector or regional subgroup that some marketing idiot can dream up? Not likely. A brutal shakeout is coming and one of its revelations will be that stock picking is a grossly overrated piece of the puzzle, that cost control is what distinguishes a competitive firm from an uncompetitive one.” DreamIndividualPiecesEconomicStyleCostInvestingMarketingCustomersEnormousIdiotFirmRevelationsFundDevotedBrutalPuzzlesOverratedOverheadUnproductive Author:Holman W. Jenkins, Jr.
“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” PeopleWayProcessGroupsCostMessagesFoundationMarketingConsumersUnwantedIgniteMarketersInterruptingLarge Groups Author:Seth
“A better domain name will lower your lifetime marketing costs.” NamesCostLifetimeMarketingDomainDomain Names Author:Frank Schilling
“Marketing and innovation make money. Everything else is a cost.” CostInnovationMarketingMaking Money Author:Peter Drucker
“Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.” NeedsCompanyDevelopmentHigherCostDrugResearchMarketingProfitAdministrationResearch And DevelopmentDrug Companies Author:Marcia Angell
“In a large pharmaceutical company, where it's a big bet, you're going to need finance people to be involved in the decision-making because the investment can run into the hundreds of millions of dollars. You're going to have to run scenarios. You might even need agreement from the C.E.O. to make that type of decision. If it's an incremental, low-cost decision in a marketing-oriented company, it may be a very different set of stakeholders a lot further down in the organization.” PeopleIfsNeedsMayDifferentBigsMightRunningDecisionCompanyMillionsTypeInvolvedCostLowsOrganizationDollarsInvestmentMarketingFinanceAgreementDecision MakingScenariosPharmaceuticalStakeholderPharmaceutical Companies Author:John Kao
“The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.” MeanYoungSecurityCostMarketingSecureLabelsConsiderationPublishersNicheExclusionProtagonists Author:Ursula K. Le Guin
“To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.” WayNeedsStillsEnoughWholeCompanyProductsCostPatientMarketingApprovalInfrastructurePipelineNew ProductsFollow UpGlobal Health Author:Thomas Pogge
“If you have to ask how much it costs, you can't afford it.” IfsLifeSuccessAsksBusinessCostMarketing Author:J. P. Morgan