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“I like the trail that the Internet created. For example, I was watching one of those Douglas Sirk movies, and I noticed that Rock Hudson towered over everyone, and I typed in "How tall was" and I saw "How tall was Jesus," and I'm like, "Sure," and half an hour later you're somewhere you didn't expect to be. It doesn't work that same way in books, does it? Even if you have an encyclopedia, the trail isn't that crazy. I like that aspect of it.”

“When I get 13 or 14 years old, I get crazy with rock music, like, like, deeply crazy. And one of my favorite bands at that moment was, for example, like - bands like Metallica or Led Zeppelin, Black Sabbath, Pink Floyd and Santana, you know? And then I start to play metal, actually, when I was - at the age of 15.”

“Have you never wanted to do anything that was dangerous? Where should we be if no one tried to find out what lies beyond? Have you never wanted to look beyond the clouds and the stars, or to know what causes the trees to bud? And what changes the darkness into light? But if you talk like that, people call you crazy. Well, if I could discover just one of these things, what eternity is, for example, I wouldn't care if they did think I was crazy.”

“We must understand what our idea of wealth is. Is it just about more buildings, more machines, more cars, more of everything? More and more is death. In the most affluent societies in the world, for example in the United States of America, a significant percentage of the population is on anti-depressants on a regular basis. If you just withdraw one particular medication from the market, almost half the nation will go crazy. That is not wellbeing. Generally, an American citizen has everything that anyone would dream of.”

“Black-Scholes is a know-nothing system. If you know nothing about value - only price - then Black-Scholes is a pretty good guess at what a 90-day option might be worth. But the minute you get into longer periods of time, it's crazy to get into Black-Scholes. For example, at Costco we issued stock options with strike prices of $30 and $60, and Black-Scholes valued the $60 ones higher. This is insane.”

“And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share.... For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.”