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Function Quotes

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Function Quotes

“Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.”

Mean Problem Values Individual Lines Share Products Function Marketing Currents Solve Customers Driving Selling Traditional Brands

Author:Seth Godin

“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.”

Whole Views Business Function Marketing Customers Point Of View

Author:Peter Drucker

“It is the mission of the pedagogue, not to make his pupils think, but to make them think right, and the more nearly his own mind pulsates with the great ebbs and flows of popular delusion and emotion, the more admirably he performs his function. He may be an ass, but that is surely no demerit in a man paid to make asses of his customers.”

Thinking Men Mind May Emotion Teaching Flow Function Paid Missions Customers Ass Delusion Pupils Ebb And Flow

Book:Mencken Chrestomathy

Source: Mencken Chrestomathy

“The intellectual's hostility to the businessman presents no mystery, as the two have, by function, wholly different standards. While the businessman's motto is the customer is always right, the intellectual's task is to preserve his perceived standards against the weight of popular opinion.”

Two Different Philosophy Political Opinion Mystery Intellectual Standards Economics Tasks Weight Function Customers Preserves Businessman Motto Hostility Popular Opinion

Author:Bertrand de Jouvenel

“Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.”

Two Purpose Results Produce Cost Function Innovation Marketing Customers

Author:Peter Drucker

“Customer service will become the primary value added function of every business.”

Values Function Customers Primaries

Author:Bill Gates