“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.” PeopleIfsKnowsWantYearsSaidHardShowsSidesFocusGroupsDesignProductsBuiltEconomicsHorseCustomersInventionFasterWant UEntropyFocus GroupsShannon Book:Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” PeopleKnowsWantHardShowsWantedInspiringTechnologyFocusGroupsDesignProductsExperienceWant UInnovatorsBest JobUser ExperienceGraphic ArtistInspirational DesignSimplicity In DesignFocus GroupsProduct DesignBest DesignKnowing What You WantFocus In Business Author:Steve Jobs
“We seem to know when to 'tap the heart.' Others have hit the intellect. We can hit them in all emotional way. Those who appeal to the intellect only appeal to a very limited group. The real thing behind this is: we are in the motion picture business, only we are drawing them instead of photographing them.” KnowsWayHeartRealSeemsBehindsGroupsDesignEmotionalDevelopmentIntellectDrawingAppealsReal ThingsMotion Pictures Author:Walt Disney
“Snohetta promotes a more democratic workplace atmosphere than most other architectural offices. This may merely reflect prevalent employment practices in Scandinavia, but Snohetta places a stronger emphasis on group participation in the design process than typical high-style firms.” MayProcessPracticeGroupsStyleDesignOfficeStrongerDemocraticEmploymentAtmosphereFirmTypicalParticipationWorkplaceEmphasisScandinaviaDesign Process Author:Martin Filler
“The fact that ACPI was designed by a group of monkeys high on LSD, and is some of the worst designs in the industry obviously makes running it at any point pretty damn ugly.” FactsRunningGroupsWorstDesignIndustryUglyDamnMonkeysLsd Author:Linus Torvalds
“If you want to design a successful human society you need to know what kind of animal we are. Are we a social animal or a selfish animal? Do we respond better when we're solitary or living in a group?” IfsKnowsWantNeedsHumansKindSocialAnimalSuccessfulGroupsDesignSelfishSolitaryHuman Society Author:Frans de Waal
“We [MIT Smart Cities research group] try to identify the fundamental underlying design assumptions that everybody takes as a sort of given and unchallengeable when you think about solving these problems. And we try to challenge those assumptions.” ThinkingTryingProblemGivenChallengesCitiesGroupsDesignSmartResearchFundamentalsAssumptionMit Author:William J. Mitchell
“Intelligent Design has been hijacked by a narrow group of creationist fundamentalists in America to mean something it didn't originally mean at all. It's another form of the God of the gaps. It's bad theology in that it turns God once again into the pagan god of thunder and lightning.” MeanHas BeensAmericaFormTurnsGroupsAtheismDesignIntelligentTheologyGapsLightningThunderPaganIntelligent DesignThunder And LightningCreationistPagan Gods Author:Guy Consolmagno
“Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.” PeopleThinkingKnowsWantPhilosophyWantedJobsFallAsksFocusMagicGroupsDesignProductsResearchFalling In LoveAlways BelieveFocus Groups Author:Steve Case