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“We [Christians] have the dilemma of using a symbol system that was not made for our worldview, to give our worldview... I think the thing we're waiting for is a genius to come forth who can either make a new symbol system which is still modern, or more properly, as symbol systems don't come overnight, a group of people to modify the symbol systems of our day, so that we can use them for our Christian message without a disadvantage.”

“The biggest message I've given our team, and I think it's really important, is first of all, no one can take away what happened last year. It's obviously a fun year, a terrific year. But I think a big mistake would be to try to compare themselves or ourselves to last year's team. I think the key really is, and I told them this: for you as a group, you're a different team.”

“Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”

“I'm sentimental about Jesus on the cross. Jesus was a Jew, and also I believe he was a catalyst, and I think he offended people because his message was to love your neighbour as yourself; in other words, no one is better than somebody else. He embraced all people, whether it was a beggar on the street or a prostitute, and he admonished a group of Jews who were not observing the precepts of the Torah. So he rattled a lot of people's cages.”

“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”

“Have you thought about His (God) handling of the gospel? God needs to get a message out to the human race, without which they will perish...foreve r. What's the plan? First, He starts with the most unlikely group ever: a couple of prostitutes, a few fishermen with no better than a second-grade education, a tax collector. Then, he passes the ball to us. Unbelievable.”

“Many seducers clutter the simple message of the gospel with legalistic additions, with convoluted attempts to legitimize moral compromise, and with psychological theories that turn churches into relational support groups instead of houses of worship.”