“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.” PeopleIfsKnowsWantYearsSaidHardShowsSidesFocusGroupsDesignProductsBuiltEconomicsHorseCustomersInventionFasterWant UEntropyFocus GroupsShannon Book:Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World
“Really great design is hard. Good is the enemy of great.” HardEnemyDesignReally GreatGreat Design Author:Jonathan Ive
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” PeopleKnowsWantHardShowsWantedInspiringTechnologyFocusGroupsDesignProductsExperienceWant UInnovatorsBest JobUser ExperienceGraphic ArtistInspirational DesignSimplicity In DesignFocus GroupsProduct DesignBest DesignKnowing What You WantFocus In Business Author:Steve Jobs
“When we consider a project, we really study it-not just the surface idea, but everything about it. And when we go into that new project, we believe in it all the way. We have confidence in our ability to do it right. And we work hard to do the best possible job.” WayBelieveIdeasHardJobsAbilityStudyDesignHard WorkDevelopmentProjectsSurfaceDo The BestHave ConfidenceNew ProjectsIdeas And Dreams Author:Walt Disney
“It's hard to understand how you arrive at a design. It's far too complicated to get any overall picture of.” HardDesignComplicated Author:Bill Reid
“Shall we keep our hands in our bosom, or stretch ourselves on our beds of laziness, while all the world about us is hard at work, in pursuing the designs of its creation?” WorldHardHandsDesignCreationBedLazinessBosoms Book:Works Source: Works
“The essence of a software entity is a construct of interlocking concepts. I believe the hard part of building software to be the specification, design, and testing of this conceptual construct, not the labor of representing it and testing the fidelity of the representation.” BelieveHardI BelieveDesignBuildingConceptsLaborEssenceSoftwareEntityRepresentationConstructsTestingFidelityRepresentingSpecifications Author:Fred Brooks
“...Simplifications have had a much greater long-range scientific impact than individual feats of ingenuity. The opportunity for simplification is very encouraging, because in all examples that come to mind the simple and elegant systems tend to be easier and faster to design and get right, more efficient in execution, and much more reliable than the more contrived contraptions that have to be debugged into some degree of acceptability....Simplicity and elegance are unpopular because they require hard work and discipline to achieve and education to be appreciated.” MindLongHardOpportunityIndividualSimpleGreaterAchieveExampleDesignHard WorkDisciplineEasierDegreesImpactSimplicityFasterRangeEfficientExecutionElegantAppreciatedEleganceIngenuityFeatsSimplificationSimplicity And Elegance Author:Edsger Dijkstra
“Why is composing symphonies tough? I don't know. It's just very few people in the world can do it well. And I think that's the case with upfront design. It is very hard to do well.” PeopleThinkingKnowsWorldWellsHardCan DoCasesDesignToughSymphonyComposing Author:Martin Fowler