“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” PeopleWayProcessGroupsCostMessagesFoundationMarketingConsumersUnwantedIgniteMarketersInterruptingLarge Groups Author:Seth
“The gut-check message is do we have the right balance in our culture? Or are we in a position where hero worship and winning at all costs has subordinated our core values?” ValuesCultureWinningPositionHeroBalanceCostWorshipMessagesCoreChecksGutsCore ValuesHero Worship Author:Mark Emmert
“If I were the devil I should broadcast doubts about the truths and relevance and good sense and straightforwardness of the Bible ... At all costs I should want to keep them from using their minds in a disciplined way to get the measure of its message.” IfsWayWantShouldMindDoubtCostMessagesDevilRelevanceGood Sense Author:J. I. Packer
“Christ had no interest in gathering vast crowds of professed adherents who would melt away as soon as they found out what following Him actually demanded of them. In our own presentation of Christ's gospel, therefore, we need to lay a similar stress on the cost of following Christ and make sinners face it soberly before we urge them to respond to the message of free forgiveness. In common honesty, we must not conceal the fact that free forgiveness in one sense will cost everything.” NeedsFactsFacesFoundInterestChristCommonHonestyCostMessagesStressLaysCrowdsFollowingSinnerUrgesGatheringPresentationFollowing Christ Author:J. I. Packer
“It so happens that America, according to all the polls that are out there, is pretty progressive. So you're not going to see messages that support Ayn Randian individualism at the cost of the whole, because most people don't agree with that.” PeopleWholeHappensAmericaSupportCostMessagesAgreeProgressiveIndividualismPolls Author:Adam McKay
“When one is that powerful and one think life will last like that forever, it is simply the most ephemeral thing. I don't think these sons and daughters of drug dealers are contributing to a lasting peace nor to human values that add to our society. They're delivering the message of riches and power that comes at the cost of people's lives and health and they incentivize young people to follow this model.” PeopleThinkingHumansLastsYoungValuesPowerfulForeverSonCostDrugMessagesModelsDaughterAddRichesOur SocietyLastingContributingDealerDeliveringEphemeralHuman ValuesSon And DaughterDrug Dealers Author:Juan Pablo Escobar
“A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.” PeopleWorldTwoNumbersProductsCostMessagesLowsStrategyProducersAround The WorldGlobalizationInnovativeNew Products Author:Jack Welch
“A long time ago, Trinity and I made a list of types of guys you should never date. We add to it every now and then. It includes things like never date a guy whose computer costs more than his car (you'll never get him to pay attention to you except over instant messages), never date a guy who has a pet lizard (he's probably into weird stuff in bed) and never under any circumstances go on a second date with a guy who says the word "married" on the first date (he'll turn out to be a mama's boy or a religious type)” ShouldFirstsLongMadeGuyTurnsStuffReligiousPayAttentionBoysCarTypeGoes OnCircumstancesCostBedComputerMarriedMessagesLong TimeAddListsPay AttentionInstantPetNow And ThenLong Time AgoMamaTrinityLizardsFirst DateType Of GuyWeird StuffMama's Boy Book:I Kissed a Zombie, and I Liked It Source: I Kissed a Zombie, and I Liked It
“What does it cost to lose those weeks, that light, the very nights in the year preferred over all others? Can you evade the dying of the brightness? Or do you evade only its warning? Where are you left if you miss the message the blue nights bring?” IfsYearsDoeLightNightLeftLosesWeekDyingMissingCostMessagesBlueWarningBrightness Book:Blue Nights (Enhanced Edition) Source: Blue Nights (Enhanced Edition)