“Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.” KnowsSocialMouthsAdvertisingDnaWord Of Mouth Author:Stephen Covey
“People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.” PeopleWantFormSocialHighestMouthsAdvertisingPrimariesInteractionWord Of MouthSocial Being Author:Stephen Covey
“The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.” ImportantTvsProductsDemandMouthsPatientConnectedCampaignsFactorsAdvertisingBrandsConsistentTrustedSlogansYellingWord Of MouthTaglines Author:Seth Godin
“Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.” WayValuesSocialLevelsPowerfulQualityEffectsProductsKeysMouthsScalesAdvertisingMost PowerfulReviewsCommerceKey To SuccessTransparencyUnprecedentedRecommendationsMarketersWord Of MouthWay To Success Author:Roelof Botha
“The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.” NeedsFactsStoriesBodyGrowthSuccessfulWasteMouthsCampaignsAdvertisingShopsBeing SuccessfulTestimonyWord Of Mouth Author:Anita Roddick
“Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.” FirstsLinesMouthsAdvertisingBrandsEmployeeWord Of Mouth Author:Simon Mainwaring