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Mouths Quotes

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“Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.”

“The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.”

“Well digital media and social media are eliminating the middle man - in the old days, you had to go through the editors. Or the television producer, you know? Now you have people talking directly to each other, globally who have never met. I think you put the "word" in "word of mouth."”

“Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.”

“It's a very organic kind of way that people are discovering it, by word of mouth, which I always think is the best way for things to grow. In terms of the affect it's been having on me, I don't even notice that. It's lovely to be able to talk about a piece of work that you're very proud of, that I think's a complex piece of work and not superficial and has depth to it.”

“I am really interested in who owns ideas of religion. What if I say I'm a libertarian, socialist, Occupy-supporting, anti-war, Christian? Is that a controversial idea? I don't see anything really in the original semiotics of Christianity, in the specific parable of the radical socialist Jew from Galilee who becomes the hero figure in the Homeric-word-of-mouth-gossip-novel that becomes the Bible that should make that a paradox.”

“I just want the viewer to have a very informative and entertaining listen. I want them to feel like they've pulled up a chair right next to us. I hope to bring to the telecast what I call 'buddy information' - where you hear something and maybe the next day you say to your buddy, 'Hey, I heard something about this player or this team,' and they pass it on by word of mouth.”

“We live in a society that is in transition from oral to written. There are oral stories that are still there, not exactly in their full magnificence, but still strong in their differentness from written stories. Each mode has its ways and methods and rules. They can reinforce each other; this is the advantage my generation has - we can bring to the written story something of that energy of the story told by word of mouth.”

“I think it was simply word of mouth that made it a New York Times bestseller for more than 60 weeks, over a year. People being moved and changed and transformed by the book [ One Thousand Gifts: A Dare to Live Fully Right Where You Are] and wanting to share that with hurting people all around them.”

“Twenty years ago if you provided someone with horrible service, it may take weeks or even months for the word-of-mouth message to get out to 15-20 potential customers. Today, with social media, thousands of potential customers can learn about horrible service within hours, minutes or even seconds after it happens.”

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”