“I've always noticed that Old Families, like plumbers and barbers and possibly drummers and detectives, seem to have some kind of reciprocity arrangement in the South. Members of the freemasonry could move anywhere ... and still operate cozily in the local Old Family top drawer.” KindStillsSeemsMovingMembersSouthLocalsArrangementsDetectivesDrummerReciprocityDrawersPlumberFreemasonryBarbers Author:Celestine Sibley
“During the 1970s and 1980s, the popular television soap opera As The World Turns portrayed sunrise during the opening credits and sunset during the closing credits... The soap-opera sunrise showed the sun moving toward the left as it rose rather than to the right. They obviously had gotten a piece of film showing a sunset and played it in reverse... Had they called their local astrophysicists, any one of us might have recommended that if they needed to save money, they could have shown the sunset in a mirror before they showed it running backward.” IfsWorldMightRunningFilmMovingTurnsCultureLeftSunPiecesTelevisionNeededMirrorsRoseCreditLocalsOpeningSunsetOperaReverseSunriseClosingSoapSaving MoneySoap OperasRunning Back Author:Neil deGrasse Tyson
“One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.” IfsKnowsMovingValuesChallengesLocalsAdvertisingBuyingDo You KnowCommerceAmazonE Commerce Author:Jeremy Stoppelman