“Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.” FirstsKindNamesNaturalSawsBearsCleverBrandsPostsSensibilityJerryEuroSophisticationBuyers Author:Peter York
“This is a natural evolution, building a complete bath ensemble program and the Joseph Abboud bath brand within the Creative Bath family of licensed programs.” NaturalCreativeBuildingEvolutionProgramBrandsBathsEnsemble Author:Bob Weiss
“I can no more explain why I like "natural history" than why I like California canned peaches; nor why I do not care for that enormous brand of natural history which deals with invertebrates any more than why I do not care for brandied peaches. All I can say is that almost as soon as I began to read at all I began to like to read about the natural history of beasts and birds and the more formidable or interesting reptiles and fishes.” I CanCareNaturalAnimalInterestingDealsBirdFishesEnormousBrandsCaliforniaBeastFormidablePeachesNatural HistoryReptilesInvertebrates Book:Theodore Roosevelt Cyclopedia Source: Theodore Roosevelt Cyclopedia
“Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.” StatesNaturalUnitedUnited StatesPlayerAirFitExerciseCustomersAdvertisingBrandsTargetPartnershipBrandingContinuingStrategicDemographicsContinentalGood Customer Service Author:Calvin Ayre
“Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantProblemFallEasyNaturalLinesHairBrandsConsumersIronyInherentShelvesNo ProblemWant U Author:Aaron Belz
“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantLittlesFactsProblemLyingFallEasyBitsNaturalLinesDarkAudienceProductsHairReaderLittle BitHumorousBrandsConsumersPerceiveIronyBottlesInherentShelvesNo ProblemWant UShampooSubtextBeauty Products Author:Aaron Belz