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“I did something rather innovative that my competitors didn't like: I took out a full-page advertisement in the Yellow Pages that listed an office on the east side of Cincinnati, and another office on the west side, while every other heating/air-conditioning company had only one location and one phone number. I was the citywide company. In fact, our 'westside office' was just an answering service taking telephone message. From the start we appeared to be a big company.”

“I may have been prejudiced against lawyer members of Congress, having run against one or two and having been threatened politically by a few others, and also because my own professional background was academic, principally in the liberal arts. Good lawyers, I asserted in campaigns, can be found in the yellow pages of the telephone books. Good historians, or political and social philosophers, are not so easily found or classified.”

“We live in an age when you can prowl the streets of major cities and find human beings offering themselves in store windows, or just reach for the yellow pages and have them delivered. It is the same mindset at work, spreading in our world, and after a while this attitude can find nothing very special about anything or anybody, let alone whales.”

“Not since the steam engine has any invention disrupted business models like the Internet. Whole industries including music distribution, yellow-pages directories, landline telephones, and fax machines have been radically reordered by the digital revolution.”

“It was her first book, an indigo cover with a silver moonflower, an art nouveau flower, I traced my finger along the silver line like smoke, whiplash curves. ... I touched the pages her hands touched, I pressed them to my lips, the soft thick old paper, yellow now, fragile as skin. I stuck my nose between the bindings and smelled all the readings she had given, the smell of unfiltered cigarettes and the espresso machine, beaches and incense and whispered words in the night. I could hear her voice rising from the pages. The cover curled outward like sails.”

“I suppose he could have changed," Neal said dryly. "I myself have noticed my growing resemblance to a daffodil." The other pages snorted. Kel eyed her friend. "You do look yellow around the edges," she told him, her face quite serious. "I hadn’t wanted to bring it up." "We daffodils like to have things brought up," Neal said, slinging an arm around her shoulders. "It reminds us of spring.”