“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.” WantReasonHelpingProductsCreatingUnderstoodArgumentCustomersConsumersReason WhyProseCopies Author:Robert W. Bly
“Zoocentrism is the primary fallacy of human sociobiology, for this view of human behavior rests on the argument that if the actions of "lower" animals with simple nervous systems arise as genetic products of natural selection, then human behavior should have a similar basis.” IfsShouldHumansActionNaturalSimpleAnimalViewsProductsBehaviorArgumentShould HaveBasesAriseNervousPrimariesHuman BehaviorSelectionNatural SelectionFallacyNervous System Author:Stephen Jay Gould
“I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.” PeopleKnowsWayWantTryingYearsLongIdeasOpportunityFailingProductsHeroArgumentAdvertisingLong AgoPremisesBelievableWhen All Else FailsDisingenuous Author:Errol Morris
“As more and more citizens express what they think, and defend it in writing, that will change the way people understand public issues. It is easy to be wrong and misguided in your head. It is harder when the product of your mind can be criticized by others. Of course, it is a rare human who admits that he has been persuaded that he is wrong. But it is even rarer for a human to ignore when he has been proven wrong. The writing of ideas, arguments, and criticism improves democracy.” PeopleThinkingWayWritingMindHumansHas BeensIdeasCoursesEasyDemocracyIssuesProductsCitizensArgumentCriticismHarderProvenMisguidedProven Wrong Book:Free Culture Source: Free Culture
“The necessary precondition for the birth of science as we know it is, it would seem, the diffusion through society of the belief that the universe is both rational and contingent. Such a belief is the presupposition of modern science and cannot by any conceivable argument be a product of science. One has to ask: Upon what is this belief founded?” KnowsSeemsUniverseAsksBeliefModernProductsBirthArgumentRationalModern ScienceDiffusion Book:Foolishness to the Greeks: The Gospel and Western Culture Source: Foolishness to the Greeks: The Gospel and Western Culture
“The argument that the literal story of Genesis can qualify as science collapses on three major grounds: the creationists' need to invoke miracles in order to compress the events of the earth's history into the biblical span of a few thousand years; their unwillingness to abandon claims clearly disproved, including the assertion that all fossils are products of Noah's flood; and their reliance upon distortion, misquote, half-quote, and citation out of context to characterize the ideas of their opponents.” NeedsYearsIdeasStoriesEarthReligionOrderThreeHalfAtheismEventsProductsThousandMajorsArgumentMiracleClaimsIncludingOpponentsAbandonCollapseBiblicalFloodThousand YearsFossilsRelianceLiteralAssertionGenesisDistortionInvokeOf ContextCitations Author:Stephen Jay Gould
“I don't want to sound pompous, but I think it is important that when one makes arguments of consequence that he go and see what those consequences are. Having championed the war, I wanted to see the products of my own argument.” ThinkingWantImportantWarWantedSoundMy OwnProductsConsequenceArgumentPompous Author:Lawrence Kaplan
“The business of proving evolution has reached a stage when it is futile for biologists to work merely to discover more and more evidence of evolution. Those who choose to believe that God created every biological species separately in the state we observe them, but made them in a way calculated to lead us to the conclusion that they are the products of an evolutionary development are obviously not open to argument. All that can be said is that their belief is an implicit blasphemy, for it imputes to God an appalling deviousness.” WayBelieveMadeSaidStatesBeliefStageProductsDevelopmentEvolutionProveEvidenceArgumentSpeciesConclusionBlasphemyBiologistImplicitDeviousness Author:Theodosius Dobzhansky
“Like the Bible-a document that often contradicts itself and from which one can construct sharply different arguments-theology is the product of human hands and hearts.” HumansHeartDifferentHandsProductsArgumentTheologyDocumentsConstructsHuman Hands Author:Jon Meacham
“People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.” PeopleIfsWantNeedsStillsEndsLanguageLosesPrinciplesProductsSucceedArgumentInspiredDebateAspireBe InspiredBest Service Author:Frank Luntz
“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.” UsePayQualityTechnologyAudienceSkyTvsProductsArgumentProductionsEngagementViewersNew TechnologyUse Of Technology Author:Martin Sorrell