“This is what happens when the discourse of publishing, defined and driven by spoken and written language, is talked about in exactly the same vocabulary and syntax as any widgetmaking industry. Books are reformulated as 'product' - like screwdrivers or flea-bombs or soap - and the majority of writers are perceived as typists with bad attitudes.” BookHappensLanguageAttitudeWrittenProductsIndustryMajorityDrivenDefinedBombsPublishingDiscourseVocabularySoapFleasBad AttitudeSyntaxWritten LanguageScrewdrivers Author:Suzette Haden Elgin
“Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?” NeedsShouldTermGroupsProductsCommunicationOffersCustomersDefinedEtcComes And GoesTransportationBasic Needs Book:Mission Possible: Becoming a World Class Organization While There's Still Time Source: Mission Possible: Becoming a World Class Organization While There's Still Time