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“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.””

“The purpose of music is to elevate the spirit and inspire. Not to help push some product down your throat. It puts you in tune with your own existence. Sometimes you really don't know how you feel, but really good music can define how you feel... someone who's telling me where he's been that I haven't and what it's like there - somebody whose life I can feel.”

“The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.”