“I think that building any product that has a lot of user loyalty is a bit like making a sequel to a great movie or video game - people generally want 'more of the same thing, except better and different.” PeopleThinkingWantDifferentGamesBitsBuildingProductsLoyaltyVideoUsersSequels Author:Yishan Wong
“Microsoft has built loyalty at the end-user level, including upper management, .. That works for a while in the early stages of a product, but after a couple of years the blush fades from the rose. It's reality versus marketing.” YearsEndsRealityLevelsStageProductsCoupleBuiltManagementRoseIncludingMarketingLoyaltyUsersFadesVersusMicrosoft Author:Murphy J. Foster, Jr.
“Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.” KnowsDoeMatterChoicesEmotionEmotionalProductsConnectionsLoyaltyRationalBrandsConsumersMarketersEmotional ConnectionRational ThoughtBrand Loyalty Author:Mark McKinnon
“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”” IdentityEmotionalInspireProductsLowsCustomersLoyaltyBrandsChineseConsumersScoreFriendlyAttachmentAttributesBrandingSophisticatedDesirableChordsInnovativeTrustworthyCultivatingCustomer Loyalty Author:Nirmalya Kumar
“The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.” MatterLinesSimpleAchieveFrontsPositionProductsReturnTruth IsCostSurpriseRewardsLoyaltyDecentGoodsInvitingMerchandise Author:Michael J. Silverstein