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“Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.”

“I think it's interesting that a lot of times people want celebrities to give back in the way that they want them to give back. They want them to give money to the cause they think is important and when that doesn't happen they say, "Oh, they're not doing anything." People think celebrities are going to solve their problems. People think because someone is famous or an athlete or a politician that the solution begins with them. All they're there to do is sell you a product.”