“As businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.” PeopleWantLevelsNumbersSkyProductsNeededHigherInvolvedBlueStrategyCaughtConsumersInherentConsumerismBusinessmanGlimpseExpandingLarge NumbersHigher LevelOverconsumptionBlue SkyWastefulness Author:Vance Packard
“You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.” KnowsLifeI CanPerfectPlansProductsStrategyApplesRescueListen To Me Author:Steve Jobs
“I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat you like you were 18 months ago, and it's really frustrating sometimes when you're growing up and you're more capable. It's the same thing with a company and the press. The press is going to have a lag time. The best thing we can do about the press is embrace them and do the best thing we can to educate them about our strategy. But to keep our eye on the prize, that is turning out some great products. the press and the stock prize will take care of themselves.” PeopleInspirationalPersonsSometimesEyeCareCan DoCompanyGrowing UpGrowingProductsLike YouMonthsCapableTreatsStrategyPressesEmbraceTake CareBest ThingsPrizeEducateFrustratingDo The BestLagEye On The PrizeGrowing As A Person Author:Steve Jobs
“Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.” ResultsGreaterFocusProductsStrategyReally GreatSaying No Author:Steve Jobs
“Manage the top line: your strategy, your people, and your products, and the bottom line will follow.” PeopleLinesProductsStrategyBottomManageBottom Line Author:Steve Jobs
“Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.” PeopleFirstsKindLinesFocusProductsStrategyBottomCustomersManageBottom Line Book:Motivating Thoughts of Steve Jobs Source: Motivating Thoughts of Steve Jobs
“Open platforms and experimental amateurs eventually beat out the spendy, slick pros. Relying on incumbents to produce your revolutions is not a good strategy. They're apt to take all the stuff that makes their products great and try to use technology to charge you extra for it, or prohibit it altogether.” TryingUseStuffTechnologyProduceProductsRevolutionBeatsStrategyExtrasPensPlatformsIncumbentsSlick Author:Cory Doctorow
“What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product.” WellsEndsProductsStrategyExecutionClients Author:Gary Vaynerchuk
“The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.” WayWantBodyFashionProductsIndustryStrategyYour BodyFantasticPursesFashion Industry Author:Anita Roddick
“I start with peoples growth, my own growth included. I dont start with the companys strategy or products. I start with peoples growth because I believe that if the people who are running and participating in a company grow, then the companys growth will in many respects take care of itself.” PeopleIfsBelieveCareRunningI BelieveGrowsGrowthMy OwnCompanyProductsStrategyTake CareParticipating Author:James McNerney
“The two-war strategy was a product of the cold war, when we had to have the ability to fight the Russians on the plains of Europe and fight the Chinese on the Korean peninsula at the same time. That costs an awful lot of money.” TwoWarFightingAbilityProductsColdCostEuropeStrategyAwfulChineseLots Of MoneyCold WarKoreanWar StrategyPeninsulas Author:Joe Klein
“The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.” WorldActionCoursesLeaderWonderStepsProductsDevelopmentUniqueMarkStrategySticksMarketingCampaignsWillingnessStatus QuoControversialUnconventionalBusiness StrategyProduct DevelopmentMarketing Campaigns Author:Bill Taylor
“We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.” WorldTryingStillsProductsHealthySellsStrategyMarketingDistributionMarketing StrategyGood In The World Author:Ben Cohen
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” WantInspirationalGivingTryingAsksInspiringConsciousnessTechnologyProductsBuiltInnovationStrategyEntrepreneurMarketingEducationalCustomersEntrepreneurshipSomething NewWant SomethingInnovatorsSuccessful EntrepreneursBusiness InnovationInnovation And BusinessGreat BusinessNew BusinessNew ProductsDifferent JobsIdeas And InnovationOnline MarketingThink DifferentBusiness ManagementBusiness EthicsInspirational And InnovationInnovation And LeadershipProduct DesignInspiration And InnovationTrying Something New Author:Steve Jobs
“What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.” PeopleThinkingWantUseUsedProductsMassStrategyMarketingAverageGeekMarketers Author:Seth Godin
“The reason for the success of this somewhat communist-sounding strategy, while the failure of communism itself is visible around the world, is that the economics of information are fundamentaly different from those of other products.” WorldDifferentReasonInformationProductsEconomicsStrategyAround The WorldCommunismVisibleCommunist Author:Bruce Perens
“There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.” NeedsFirstsMatterAudiencePiecesProductsKeysEvolutionNo Matter WhatStrategyIncrediblesBrandsEngaged Author:Stephanie McMahon