“I think that building any product that has a lot of user loyalty is a bit like making a sequel to a great movie or video game - people generally want 'more of the same thing, except better and different.” PeopleThinkingWantDifferentGamesBitsBuildingProductsLoyaltyVideoUsersSequels Author:Yishan Wong
“I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.” IfsTryingEndsArtistSongSidesSupportProductsOfficeVideoBrandsMake SenseThe End Of The DayPairsBoth SidesInbox Author:Adam Kluger
“In Japan there is a lot of manga, but around manga there are video games, manga on cellphones, manga in card games... so people not only enjoy manga but also the products around it.” PeopleGamesEnjoyProductsVideoCardsJapanCellphone Author:Tite Kubo
“We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.” IndividualTermProductsDependsProgramSizeBackgroundsVideoLogicalEpisodesLocation Author:David Brenner
“If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.” IfsDifferentEventsFieldsProductsVideoBrandsAcknowledgePrintExtensionsMobilePlaying Fields Author:Norman Pearlstine