“We've always known you can gain circulation or viewers by cheapening the product, and now you're finding the bad driving out the good.” KnownProductsFindingsGainsDrivingViewersCirculation Author:Walter Cronkite
“Television thus illustrates the mixed blessings of technological change in American society. It is a new medium, promising extraordinary benefits: great educational potential, a broadening of experience, enrichment of daily life, entertainment for all. But it teaches children the uses of violence, offers material consumption as the answer to life's problems, sells harmful products, habituates viewers to constant stimulation, and undermines family interaction and other forms of learning such as play and reading.” ChildrenPlayUseProblemFormReadingAnswersTeachViolenceTelevisionMaterialsProductsBlessingOffersBenefitsSellsConstantExtraordinaryEntertainmentEducationalMediumsDaily LifeInteractionConsumptionTechnologicalViewersStimulationAmerican SocietyGreat EducationalEnrichmentTechnological ChangeAnswers To Life Author:Kenneth Keniston
“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.” KnowsWayRememberMemoriesForgetHalfProductsPaidReputationDividedMailViewersOther HalfOne HalfEleanor Author:David Ogilvy
“How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?” ThinkingGivingProductsEmpoweringAdsViewersInnovativeIntegratedFormat Author:James Murdoch
“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.” IfsHeartSpeakCasesHonestProductsDirectRateWelfareAddressesAdsViewersDishonestyImplicationsAnnouncers Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
“To all viewers but yourself, what matters is the product: the finished artwork. To you, and you alone, what matters is the process: the experiences of shaping that artwork. The viewers' concerns are not your concerns (although it'd dangerously easy to adopt their attitudes.) Their job is wahtever it is: to be moved by art, to be entertained by it, to make a killing off it, whatever. Your job is to learn to work on your work.” ArtMatterJobsEasyProcessAttitudeProductsConcernMovedKillingFinishedWhat MattersViewersArtwork Author:David Bayles
“Unbreakable Productions (my company) provides fun, uplifting and inspirational content (and products soon!) on a regular basis to help viewers discover their inner strength, utilize the power of inner-inertia, and remain Unbreakable through life's challenges.” HelpingFunChallengesCompanyProductsBasesProductionsUpliftingInner StrengthViewersInertiaUnbreakable Author:Rachele Brooke Smith
“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.” UsePayQualityTechnologyAudienceSkyTvsProductsArgumentProductionsEngagementViewersNew TechnologyUse Of Technology Author:Martin Sorrell