“It was precisely this notion of infinite series which in the sixth century BC led the Greek philosopher Zeno to conclude that since an arrow shot towards a target first had to cover half the distance, and then half the remainder, and then half the remainder after that, and so on ad infinitum, the result was, as I will now demonstrate, that though an arrow is always approaching its target, it never quite gets there, and Saint Sebastian died of fright.” FirstsResultsHalfCenturyShotsDiedInfiniteDistanceSeriesNotionSaintPhilosopherGreekTargetAdsNever QuitArrowsFrightGreek Philosopher Book:Jumpers Source: Jumpers
“What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.” FirstsMeanTwoThreeResultsEconomyWeekSeriesYieldAds Author:Roy H. Williams
“Examples ... which might be multiplied ad libitum, show how difficult it often is for an experimenter to interpret his results without the aid of mathematics.” ShowsMightDifficultResultsExampleMathematicsAidsAdsOften Is Author:John William Strutt
“Therefore, a grotesque account of a period some thousands of years ago is taken seriously though it be built by piling special assumptions on special assumptions, ad hoc hypothesis [invented for a purpose] on ad hoc hypothesis, and tearing apart the fabric of science whenever it appears convenient. The result is a fantasia which is neither history nor science.” YearsPurposeResultsTakenSpecialEvolutionPeriodsBuiltYears AgoAccountsAssumptionAdsFabricHypothesisConvenientGrotesqueFantasiaTearing Apart Author:James Bryant Conant