“Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.” WritingSaidTwoEndsCreativeFlowerDrinkTasteAdvertisingBrownBottlesAdsCreative WritingSlogansSpitCigarBillboards Book:The Good Life According to Hemingway Source: The Good Life According to Hemingway
“I am so 100 percent Swedish... Someone has said a Swede is like a bottle of ketchup - nothing and nothing and then all at once - splat. I think I'm a little like that.” ThinkingLittlesSaidPercentPatriotismBottlesSwedishKetchup Book:Ingmar Bergman: Interviews Source: Ingmar Bergman: Interviews