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“Science has an uncomfortable way of pushing human beings from center stage. In our prescientific stories, humans began as the focal point of Nature, living on an Earth that was the center of the universe. As the origins of the Earth and of mankind were investigated more carefully, it became clear that Nature had other interests beyond people, and the Earth was less central than previously hoped. Humankind was just one branch of the great family of life, and the Earth is a smallish planet orbiting an unexceptional sun quite far out on one arm of a run-of-the-mill spiral galaxy.”

“Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.”

“I've been thinking of a story from the Old Testament: Moses stood all day and all night with outstretched arms, praying to God for victory. And whenever he let down his arms, the enemy prevailed over the children of Israel. Are there still people today who never weary of directing all their thinking and all their energy, single-heartedly, to one cause?”