“The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.” KnowsTryingStillsIdeasTodaySchoolSimpleEffortPrinciplesSuccessfulStupidDesignCommunicationConceptsToolsDetailsSimplestKeep It Simple Author:Jeff Fisher
“A purpose, an intention, a design, strikes everywhere even the careless, the most stupid thinker.” PurposeStupidDesignPhilosophicalIntentionStrikesThinkerCareless Author:David Hume
“I sell architecture better and more directly and more vividly than the architect does... The average architect is stupid. He doesn't know how to sell. He's not a merchandiser. He doesn't know how to express his own image. He doesn't know how to create a design of his image... And I do it. I've done it all my career over half a century, and it gets better.” KnowsDoeDoneHalfCareersKnow HowCenturyStupidDesignSellsAverageArchitectureGet BetterArchitectIt Gets BetterHalf A Century Author:Julius Shulman
“The world is super-stupid. You have by far the best designers in America! And you do the most stupid cars in the world! They put billions into their stupid designs for General Motors, Chrysler, Buick, or who knows what. The designers in America must be frustrated. I am not frustrated, because I am not a designer - I am a philosopher, and all philosophers have said for ages that the world around them is stupid.” WorldAgeCarStupidDesignPhilosopherDesignerFrustratedMotorGeneral Motors Author:Luigi Colani
“Owen Meany believed that “coincidence” was a stupid, shallow refuge sought by stupid, shallow people who were unable to accept the fact that their lives were shaped by a terrifying and awesome design – more powerful and unstoppable than the Yankee Flyer. (a train)” PeopleFactsPowerfulAcceptingStupidDesignTrainRefugeCoincidenceShallowYankeesUnstoppableFlyersOwen Meany Author:John Irving