“To have a platform like So You Think You Can Dance, where you're reaching this audience that's been created over the 10 years that they've been on the air. People who didn't know anything about dance and aren't going to go to the theater are learning about it, even if it's ballroom and jazz, by just turning their television ono. They're building this audience that's advanced and educated enough to introduce them to ballet.” PeopleIfsThinkingKnowsYearsEnoughAudienceAirTelevisionBuildingTheaterJazzEducatedReachingBalletIntroducingPlatformsBallroom Author:Misty Copeland
“I think with Sky and BBC Three and Channel 4, there are some great television platforms, and the stand-up movement in this country is phenomenal. Its like rock'n'roll here. Britain's a funny place and there's a lot of funny people coming out of there and a lot of people are finding mediums to express themselves.” PeopleThinkingCountryThreeSkyRocksMovementTelevisionFindingsMediumsBritainComing OutRock N RollPlatformsPhenomenalFunny People Author:Brendan Coyle
“The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.” PeopleKindHas BeensDifferentOpportunityGoneTelevisionBenefitsRemainsEnginesPlatformsPromotionRatingHorizontal Author:Anne Sweeney
“You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.” ThinkingIdeasUseFacesLanguageSocialMediaTelevisionMaterialsRadioSocial MediaTraditionalSpotsPrintYour FaceAdsGood IdeasPlatformsCousinBannerTelevision Commercials Book:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“People are put down in television now, not because they're not qualitative, not because they're not talented - but because there's no room for them, and worse than that, there's nowhere they can find exposure. Their own good talent may die of mourning, just for want of having somebody read what they've written. I don't presume to say how we can best provide platforms for new writers to get read. I don't know. But therein lies the major problem.” PeopleKnowsWantMayProblemLyingDiesRoomsWrittenTalentTelevisionMajorsMourningPlatformsExposureMajor ProblemsQualitative Author:Rod Serling