“We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.” IfsWantWellsLooksLastsValuesAttitudeMorningGreaterFourProduceOkayDollarsCharityProfitAdvertisingClockPenniesNeedyDonation Author:Dan Pallotta
“What frightens me about America today is that in the large majority there is no active sense of the value of the individual: few citizens feel that they are the Republic, responsible for what happens. And when the individual in a democracy ceases to feel his importance, then there is grave danger that he will give over his freedom, if not to a Fascist State, then to the advertising men or Publicity Agents or to the newspaper he happens to read.” IfsMenGivingFeelsStatesHappensTodayAmericaValuesIndividualUnited StatesDemocracyDangerCitizensImportanceResponsibleMajorityActiveNewspapersGravesCeaseAdvertisingAgentsRepublicPublicityFascistsAmerica Today Author:May Sarton
“What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.” EndsValuesVirtueModernMankindMaterialsStandardsConstantAdvertisingAppealsMaterial ThingsElevatingStandards And Values Book:Singing Waters Source: Singing Waters
“advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.” ValuesAdvertisingVanityCovetousness Author:Ann Bridge
“What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.” ThinkingValuesGoalFundamentalsAdvertisingGoogleYoutubeThink Of YouOverlappingAdvertising Business Author:Salar Kamangar
“Girls get the message from very early on that what's most important is how they look, that their value, their worth depends on that. And boys get the message that this is what's important about girls. We get it from advertising. We get it from films. We get it from television shows, video games, everywhere we look. So no matter what else a woman does, no matter what else her achievements, their value still depends on how they look.” LooksDoeStillsImportantMatterShowsFilmValuesGirlGamesBoysTelevisionDependsAchievementMessagesNo Matter WhatVideoAdvertisingWhat's ImportantTelevision Shows Author:Jean Kilbourne
“One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.” IfsKnowsMovingValuesChallengesLocalsAdvertisingBuyingDo You KnowCommerceAmazonE Commerce Author:Jeremy Stoppelman