“There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.” PeopleWayWellsWinningPayMillionsWillingInternetDollarsAdvertisingPlentySecondsIdolsBowlsSuper BowlAmerican Idol Author:Leslie Moonves
“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.” PeopleThinkingWellsEconomyLowsEducationalAdvertisingFooledAdvertising And Marketing Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.” IfsWantWellsLooksLastsValuesAttitudeMorningGreaterFourProduceOkayDollarsCharityProfitAdvertisingClockPenniesNeedyDonation Author:Dan Pallotta