“I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.” WritingLittlesMadeStoriesExerciseVery GoodCorporationsCoca ColaGood ExerciseVolkswagens Author:Alejandro Gonzalez Inarritu
“I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.” IfsThinkingWayFormUsedExerciseDirectorsConcernedAspectSubstanceGymTrappedFilmmakingSuperficialWay Of Thinking Author:Alejandro Gonzalez Inarritu
“One of the reasons why I agreed to do commercials is that they gave me complete freedom. I just had to have the car in it and write a story around it. I wanted to do something serious set in a Latin American country, but again, it was an exercise in style for me.” WritingCountryReasonStoriesWantedCarStyleSeriousExerciseReason WhyLatinLatin AmericaLatin AmericanComplete Freedom Author:Alejandro Gonzalez Inarritu
